LOGO REDESIGN/BRAND GUIDE
Made for : PACT apparel Year : 2020 Concept : Branding This project was created for PACT apparel. The goal of this project was to redesign the existed logo and create brand guide .The design was aimed at increasing the awareness of the brand and its product, as well as reaching a new level, so that it was possible to look at the brand in a new way in the presence of the Internet. New brand guide supports brand identity and brand awareness. The guide book contains helpful resources combined with several elements such as colours, logo, and typography. The updated look and presentation of the overall style will bring new recognition but will follow a visual connection with how the brand’s identity was previously seen. Updating the colours will give the brand a natural and fresh feel, and the new colour palette will have a positive impact on the brand.
